Privacy Policy

Effective Date: July 10, 2026 Last Updated: July 10, 2026

THC Live Sound Stage LLC, doing business as Royal Peacock Lounge (“Royal Peacock Lounge,” “we,” “us,” or “our”), operates the website located at royalpeacocklounge.com (the “Site”) and related booking, VIP reservation, hiring, and marketing pages (collectively, the “Services”). This Privacy Policy explains what information we collect, how we use it, and the choices you have — including specific disclosures about our SMS/text messaging program.

By using the Site or submitting your information to us (including through our contact form, VIP booking pages, email list signup, or any SMS opt-in), you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect information you provide directly to us, including:

• Contact information: first name, last name, email address, phone number, Instagram handle
• Demographic information: date of birth (collected to verify legal age for venue entry)
• Booking/order information: VIP section selections, payment confirmation details, event preferences
• Communications: messages you send us through the contact form, email, SMS, or social media
• Marketing preferences: whether you opted in to our email list and/or SMS text program, and how you heard about us

We also automatically collect limited technical information when you visit the Site, such as IP address, browser type, device type, and pages visited, typically through standard website analytics and cookies.

We do not knowingly collect information from anyone under 18 years of age. Royal Peacock Lounge is a 21+ nightlife venue, and our marketing communications are directed at adults.

2. How We Use Your Information

We use the information we collect to:

• Process VIP section bookings and reservations
• Respond to inquiries submitted through our contact form
• Send you promotional and transactional communications you’ve opted into, including event announcements, VIP offers, and venue updates via email and/or SMS text message
• Verify age eligibility for entry
• Improve the Site and our marketing effectiveness
• Comply with legal obligations and enforce our Terms of Service

3. SMS / Text Messaging Program

If you opt in to receive text messages from Royal Peacock Lounge (through our website form, in-venue signup, or a designated opt-in keyword), the following terms apply in addition to the rest of this Privacy Policy:

• Consent is not a condition of purchase. You are never required to opt in to SMS to book a VIP section, enter the venue, or use any other part of our Services.
• No mobile opt-in data is shared with third parties for their own marketing purposes. Your phone number and SMS consent status are used solely by Royal Peacock Lounge to send you the messages you signed up for. We do not sell, rent, or share this information with third parties or affiliates for their marketing or promotional purposes. This does not include our SMS platform provider (e.g., GoHighLevel) or telecom carriers, who process this data solely to deliver messages on our behalf.
• Message types: Event announcements, VIP/bottle service promotions, birthday party offers, and general venue updates.
• Message frequency: Message frequency varies, and may include up to several messages per week depending on our event calendar.
• Message and data rates may apply, depending on your mobile carrier and plan.
• Opt-out: You can cancel the SMS program at any time by texting STOP. After you send STOP, we will send you a confirmation message and you will receive no further messages until you opt back in.
• Help: Text HELP at any time for assistance, or contact us using the information in Section 8 below.
• Carriers are not liable for delayed or undelivered messages.
• Supported carriers are not liable for delayed or undelivered messages.

4. Cookies and Tracking Technologies

The Site may use cookies, pixels, and similar tracking technologies (including from advertising and analytics platforms) to understand Site usage and deliver relevant marketing. You can control cookies through your browser settings, though disabling them may affect Site functionality.

5. How We Share Information

We may share your information with:

• Service providers who perform functions on our behalf, such as our CRM/marketing automation platform (GoHighLevel), payment processors, and hosting providers — bound by confidentiality and data protection obligations
• Legal authorities, if required to comply with a subpoena, law, or legal process, or to protect the rights, property, or safety of Royal Peacock Lounge, our patrons, or others
• Business transfers, in the event of a merger, acquisition, or sale of assets

We do not sell your personal information, and we do not share SMS opt-in data or mobile phone numbers with third parties for their own marketing or promotional purposes.

6. Data Retention & Security

We retain your information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, and maintain business records. We use reasonable administrative and technical safeguards to protect your information; however, no method of transmission or storage is 100% secure.

7. Your Choices and Rights

• Email: You may unsubscribe from marketing emails at any time using the unsubscribe link included in each message.
• SMS: You may opt out at any time by texting STOP, as described in Section 3.
• Access/Deletion requests: You may request access to, correction of, or deletion of your personal information by contacting us using the information below. Depending on your state of residence, you may have additional rights under applicable privacy law (e.g., Georgia and other state consumer privacy laws).

8. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us:

Royal Peacock Lounge THC Live Sound Stage LLC 186 Auburn Ave NW, Atlanta, GA 30303 Phone: 678-704-3038 Email: [insert monitored business email address]

9. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date at the top of this page reflects the most recent revision. Continued use of the Site or our SMS/email program after changes are posted constitutes acceptance of the updated policy.